If we had a dollar for every time someone said “email marketing is dead,” we could retire and live off the drip campaigns.

Here’s the reality:
Email is one of the highest-ROI marketing channels today.

But only if you stop treating it like a megaphone and start using it like a conversation.

At Good Vibes, we help brands turn email from an afterthought into a powerful, automated relationship builder that works 24/7.

Why Email Still Works in 2025

In a world of fleeting social media attention and rising ad costs, email gives you something rare: direct access to your audience.

• No algorithm changes
• No boosted post fees
• No “hope this goes viral” strategy

Just a message in someone’s inbox — where you can show up consistently, add value, and make an offer when the time is right.

The Problem: Most Emails Suck

Here’s what most businesses do wrong:

• ❌ Write like a robot
  
  You’re talking at people instead of talking to them.
• ❌ Send generic blasts
  
  One email for everyone = relevant for no one.
• ❌ Only send when selling
  
  If your audience only hears from you when you want something, don’t be surprised when they stop opening.

Our Approach: Emails People Want to Open

Here’s how we build email systems that people look forward to:

• Segment Your Audience Like a Pro

  Not all subscribers are created equal. We segment based on:

  • Behavior (clicks, opens, purchases)
  • Funnel stage (new lead, warm lead, loyal customer)
  • Interests (what they actually care about)

  This means people get emails that are relevant, timely, and useful.

• Write Like a Human (Not a Brand)

  We write emails with personality — because your subscribers are real people. That means:

  • Conversational tone
  • Subject lines that spark curiosity
  • Body copy that tells a story or solves a problem
  • Clear, compelling CTAs

  If your email sounds like it was written by ChatGPT 1.0, we’re not doing our job.

• Automate the Smart Way

  We build automated flows that feel personal, including:

  • Welcome sequences that build trust from Day 1
  • Abandoned cart recovery that doesn’t feel pushy
  • Post-purchase flows to increase loyalty and upsells
  • Re-engagement campaigns to win back cold subscribers

  Once set up, these flows drive revenue on autopilot.

• Test Everything. Track What Matters.

  Every subject line, every send time, every button — we test it. Then we track what actually matters:

  • Open and click-through rates
  • Conversion rates
  • Unsubscribes (and why)
  • Revenue per email

  We don’t chase vanity metrics. We chase results.

Email Is a Relationship — Not a Sales Pitch

• Educate
• Entertain
• Inspire action
• Keep your brand top of mind — without being annoying

It’s not magic. It’s just good marketing.