Let’s face it — influencer marketing has a reputation problem.

We’ve all seen the awkward posts: forced product shoutouts, copy-paste captions, or creators promoting five different brands in the same week. It’s no wonder people roll their eyes when they hear “influencer.”

But here’s the truth: influencer marketing still works — when it’s real.

At Good Vibes, we cut through the noise and build influencer campaigns that feel genuine, targeted, and high-impact.

What Went Wrong With Influencer Marketing?

Influencer marketing started strong — authentic voices, niche communities, real trust. But then came the wave of:

• Fake followers
• Engagement pods
• One-off sponsorships with no connection to the brand
• Over-polished, underperforming content

As a result, audiences got smarter. They tune out anything that feels fake.

So to succeed today, brands need a completely different approach.

What Makes Our Influencer Strategy Work

At Good Vibes, we believe in building relationships — not transactions. Here’s how we do it:

• Start With Fit, Not Fame

  Bigger isn’t always better. We prioritize:

  • Niche creators with engaged audiences
  • Voices that already align with your brand values
  • Influencers who actually use your product (or would want to)

  We do deep vetting — not just on follower count, but tone, content history, and community interaction.

• Co-Create, Don’t Dictate

  The worst influencer campaigns are the ones where brands take over the messaging. We empower creators to:

  • Speak in their own voice
  • Tell real stories
  • Show how your product fits into their life

  Authenticity performs better — and audiences can tell the difference.

• Think Long-Term, Not One-Off

  Instead of a single post and goodbye, we aim for:

  • Ongoing partnerships that build over time
  • Multi-post campaigns across channels
  • Opportunities for creators to become true brand ambassadors

  This not only boosts credibility — it builds momentum.

• Measure the Right Stuff

  It’s not just about likes. We track:

  • Engagement rate
  • Link clicks
  • Promo code usage
  • Follower growth
  • UGC creation (repurposable content)

  We care about real impact, not just vanity.

The Results? Influencers Who Actually Influence

• You reach a targeted, trusting audience
• Your brand message feels natural and human
• You generate content you can repurpose across your marketing
• And most importantly: you drive conversions